Effective Date: 01/08/2025
Last Updated: 01/08/2025

1. Introduction

Welcome to Dive Action (“we”, “us”, or “our”). We are committed to protecting your personal information and complying with applicable data protection laws, including the Protection of Personal Information Act (POPIA).

This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit or make a purchase from [www.diveaction.co.za] (“Dive Action”).

2. What Information We Collect

We collect the following types of information:

a. Personal Information

You may voluntarily provide us with:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment details (processed securely via third-party providers)

This occurs when:

  • You make a purchase
  • Sign up for our mailing list
  • Contact us via email or phone

b. Automatically Collected Information

When you visit our site, we may automatically collect:

  • IP address
  • Browser type and version
  • Pages visited and time spent
  • Referral URLs
  • Device type

This is done through cookies and analytics tools (like Google Analytics).

3. How We Use Your Information

We use your information to:

  • Process and fulfill orders placed on our website
  • Manage shipping and delivery
  • Send email updates (if you subscribed)
  • Respond to inquiries or customer support requests
  • Improve and secure our website
  • Comply with applicable laws and prevent fraud

4. Marketing and Email Communications

If you opt in to our mailing list, we may send you occasional updates, promotions, and product news. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

We will never add you to a mailing list without your explicit consent.

5. Sharing of Information

We only share your personal data with trusted service providers for the purposes listed above, such as:

  • Payment processors (e.g., PayFast, PayPal)
  • Shipping partners
  • Email marketing platforms (e.g., Mailchimp)
  • Website hosting and analytics providers

All third-party partners are required to comply with POPIA and handle your data responsibly.

6. Cookies

Our site uses cookies to:

  • Track website usage
  • Enhance shopping cart functionality
  • Enable secure login (if applicable)

You can manage or disable cookies in your browser settings.

7. Your Rights Under POPIA

You have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of your data
  • Object to processing of your data
  • Lodge a complaint with the Information Regulator

To exercise any of these rights, please email us at [email protected].

8. Data Security

We take appropriate technical and organizational measures to protect your personal information. Your payment information is processed securely and is not stored on our servers.

9. Links to Other Websites

Our website may contain links to third-party websites (e.g., social media or payment gateways). We are not responsible for their privacy practices. Please review their policies when visiting their sites.

10. Children’s Privacy

Our website is not intended for use by children under the age of 13. We do not knowingly collect data from minors.

11. Changes to This Policy

We may update this Privacy Policy occasionally. The latest version will always be available on this page with the date of last update.

12. Contact Us

If you have any questions or requests regarding your personal information, please contact us:

Email: [email protected]
Phone: +27215110800
Address: 22 Carlisle St, Paarden Eiland, Cape Town, 7405
South Africa